Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
This course is designed to improve students' conversation skills in a scientific- or engineering-oriented setting. Grammar, writing styles and speaking skills specific to students' scientific and engineering areas of interest will be the focus of this course and will be accomplished through discussions of various authentic technical-based texts.
